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Privacy Policy

Date this Privacy Policy was completed: 10th November 2020

Lydford Gorge Alpacas takes your privacy and the handling of your data seriously.  In order to comply with the General Data Protection Regulation our Privacy Policy sets out what data we collect and how we process and store that information.


Our contact details

Name: Lydford Gorge Alpacas

Address: Forda Farm, Lydford, Okehampton, Devon, EX20 4BL

Website Domains:


In this policy, “we”, “us” and “our” refer to Lydford Gorge Alpacas

The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name, contact details and / or images of your likeness).


How we get the personal information and why we have it

All of the personal information we process is provided to us directly by you for one of the following reasons:

  • You have completed the Contact Us form on our website to get in touch with a question or request (note that all information submitted through the Contact Us form is collected and stored by our website builder and hosting service at

  • You have made a booking with us (bookings are made on our booking portal powered through Booking Hound).

  • You have purchased a photographic greetings card and supplied your home address in order for the card to be posted out to you.

  • You have purchased a Photograph Package for photos to be taken of yourself and / or your party whilst at an event that you have booked.

  • You have opted in to receive newsletters and promotional offers.


We also receive personal information indirectly, from the following sources in the following scenarios:

  • When you click to make a booking with us your booking transaction is made through our booking portal provider on their platform Once a booking has been made, Booking Hound will send confirmation of your booking to us via e-mail which includes your name, contact details, where you heard about us (if completed, this field is optional), if you have signed up to receive special offers / newsletter, and the details of the number of persons and ages attending which event.


We use the information that you have given us in order to:

  • If contacting us through the website Contact Us form, we will use your contact details provided to respond to you as requested.

  • We use booking information sent indirectly to us via Booking Hound to:

    • send out pre arrival welcome and information via e-mail

    • send out thank you e-mails after the event and provide details of how to collect your photo package if purchased

    • send out to you a photo greetings card if purchased (optional extra with a gift card) by post

    • to contact you if your event needs to be cancelled and / or rearranged (by e-mail or your mobile phone number)

    • to manage an event against our Risk Assessment policy (specifically knowing in advance how many children are attending, of what ages and the ratio of children to adults)

    • to send out special offers, newsletter and other promotional material if you have consented to be sent this information

    • carry out contact tracing for Covid-19 if required

  • To supply you with a photo album of images taken of you and your party at the event you attended (if having purchased a photo package).


We do not share this information with any other organisations or individuals with the exception of Contact Tracing (Covid 19) purposes (we may be asked to supply contact details on this occasion).

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting us at

(b) We have a contractual obligation



How we store your personal information

Your information is securely stored as follows:

  1. Details you send us through the Contact Us form – these are stored on our web hosting service

  2. Personal details collected when you make a booking – these are stored on our booking platform provider Booking Hound and within a secure email provider (Gmail). Any e-mails are stored for 30 days to allow for time to process a booking.  We will then dispose your information by deleting the e-mail permanently through the Gmail trash service.

  3. Images of your likeness if purchasing a Photo Package – these are stored on a secure Google database through Google Photos. Images are always stored separately from your full name and any other data that could identify you and the two are never associated.


Social Media Policy and usage

We adopt a safe and responsible Social Media Policy. While we may have official profiles on social media platforms users are advised to verify the authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.


We may display photographs to promote Lydford Gorge Alpacas on our website, on social media, in advertising, brochures, magazine articles and other such material but only if we have received your prior written consent to do so. The rights of the people captured in these photographs are protected by Lydford Gorge Alpacas as detailed in this Privacy Policy.



Google Analytics

We may process data about your use of our website and services (“usage data”). The usage data may include anonymised IP addresses, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.


  1. About cookies

    • We use cookies to help us to analyse the use and performance of our website and services.

    • A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

    • Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

  2. Managing cookies

    • Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version.

    • Blocking all cookies will have a negative impact upon the usability of many websites.



Who’s responsible for your information

The security of your information is managed by our data protection officer Helen Markou, contact at if you have any concerns.



We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.


Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.


You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at if you wish to make a request.



How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

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